Case study
Ongoing e-commerce collaboration · Live since 1 October 2026Pamir-Lux
Voluntary collaboration started in May 2026 around an international Wix Stores operation with 2,200+ products across seven languages. The work covers web design, implementation, catalogue operations, multilingual content, B2C/B2B journeys, Velo automation, quality assurance and ongoing maintenance.
At a glance
The project at a glance.
- Context
- The owner created the initial Wix base and selected a theme. Since May 2026, the collaboration has developed that foundation into an international multilingual e-commerce shop, working with the owner and project team.
- Goal
- Develop the existing shop with a stronger interface, a structured catalogue, multilingual content and suitable shopping journeys while keeping Wix as the platform.
- Role
- E-commerce · web design · Wix/Velo · catalogue & data · multilingual · UX · SEO · QA · maintenance
- Work
- Web design, page creation and implementation, a 2,200+ product catalogue, imagery and descriptions, translations, B2C/B2B journeys, checkout, shipping, payments, SEO, Velo automation, QA and maintenance.
- Evidence / results
- 2,200+ products · 7 languages · B2C + B2B · Wix/Velo + CMS · live since 1 October 2026 · ongoing maintenance.
Project gallery
From catalogue operations to B2B journeys, documented across the e-commerce experience.
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Catalogue architecture
Product experience
Mobile commerce
Multilingual journey
Cart & delivery
Platform & B2B
Approach
Evolving an existing Wix base into a complete e-commerce experience.
The owner set up the initial Wix base and selected a theme. The collaboration then covered a large share of the design and implementation work: web design, front-end integration, Wix configuration, pages and navigation, catalogue operations, content, translations, Velo backend automation and maintenance. Changes are developed in coordination with the owner and project team and reviewed throughout the project.
Catalogue & content
The catalogue contains 2,200+ products and continues to evolve as products are added, updated or removed. The work covers product creation and maintenance, names, descriptions, prices, weights, SKUs, categories, subcategories and imagery, using controlled batch updates and checks before publication.
Multilingual customer experience
Catalogue, navigation, menus and content run in seven languages: English, French, German, Luxembourgish, Persian, Bosnian and Turkish. The challenge was keeping a large catalogue structurally consistent, with checks for missing values, Persian right-to-left considerations and desktop and mobile QA.
Commerce operations
B2C and B2B journeys with professional customer access, cart, checkout and active payment workflows, shipping, store pickup and weight- or product-based rules. Also multi-country VAT/tax configuration and testing using Wix/Avalara product tax categories, member accounts, privacy and consent, and GA4 analytics.
Custom automation
A launch driven by Wix Velo.
A Velo backend in JavaScript (wix-data) connects Wix Members events, the Wix CMS, Wix coupons and Wix CRM triggered emails: member registration → qualification → CMS assignment → discount tier → coupon activation → personalised email → status update.
For the launch, the first 30 qualifying registrations received tiered discounts from 30% to 5% based on their position, each with a unique single-use coupon valid for 48 hours and sent by an automated personalised email.
QA & production launch
Improve what exists, then launch for real.
The project progressively developed the existing Wix shop through to its public launch on 1 October 2026. Continuous QA covers the catalogue, multilingual content, commerce rules, automation and customer journeys (sign-up, coupons, cart, checkout, shipping, VAT and B2B). Product updates, maintenance and optimisation continue.
Ongoing collaboration