Accessibility
Designing and developing a website so more people can perceive, understand and use it, including with keyboard navigation or assistive technology.
Example: A keyboard-operable menu helps someone who cannot use a mouse.
CALYNEVO / RESOURCES
Web glossary
Useful web, WordPress, UI/UX, SEO and web-quality terms explained without unnecessary jargon.
GLOSSARY
Useful terms, explained simply.
Clear vocabulary makes it easier to understand a quote, technical recommendation or design decision.
ACF
Advanced Custom Fields. A WordPress plugin used to structure manageable content with fields tailored to the project.
Example: An Opening hours field lets you change hours without rebuilding the page.
CMS
Content Management System. It lets a team edit pages, copy, media or products without directly editing code.
Example: You correct an address in the administration area without editing code.
Core Web Vitals
Experience-focused metrics that cover key aspects such as main content loading, responsiveness and visual stability.
Example: An image that pushes a button while loading harms visual stability.
Domain name
The readable address used to reach a website, such as calynevo.com. Ownership and access should remain clear for the client.
Example: Your domain and hosting can come from different providers.
Hosting
Infrastructure that stores the files, database and services required for a website to run.
Example: Moving a website to another host does not necessarily change its address.
Lighthouse
An audit tool used to review areas including performance, accessibility, good practices and technical SEO.
Example: A good automated score does not guarantee everyone can use the website.
Responsive design
Design that adapts layout, navigation and components to different screen sizes.
Example: Page columns can stack vertically on a phone.
SEO
Search Engine Optimisation. It covers structure, content, indexing, performance and technical clarity.
Example: A clear service page helps communicate its subject; no search position is guaranteed.
SSL / HTTPS
Protection for the connection between the browser and the website. HTTPS is also a basic expectation for trust and security.
Example: The padlock protects data in transit but does not prove a seller is trustworthy.
UI
User Interface. The visible and interactive layer of a product: components, typography, colour, states and layout.
Example: The size and state of a button are interface design decisions.
UX
User Experience. The quality of the overall journey: understanding, effort, logic, accessibility and ease of reaching a goal.
Example: Finding the right service and sending an enquiry are part of the user journey.
WCAG
International accessibility guidelines used to make web content more perceivable, operable, understandable and robust.
Example: Contrast and keyboard operation are among the points to check.
WooCommerce
An e-commerce plugin for WordPress that adds catalogue, cart, checkout and commercial functionality.
Example: A shop can offer size or colour variants.
WordPress
An open-source CMS used for manageable websites, from brochure sites to more structured editorial or e-commerce projects.
Example: Content can be managed, but updates and backups still need planning.
XML sitemap
A file for search engines that lists important website URLs to help discovery and indexing.
Example: A sitemap supports page discovery without guaranteeing indexing.
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