Start with the main action you want: enquiries, presenting an offer, selling, booking, informing or providing private access. The site type follows from that.
Brochure website
A good fit when the main goal is to present the business, build trust and generate enquiries. Typical pages include home, services, work, about, FAQ and contact.
Catalogue or e-commerce
A catalogue presents products without online payment. E-commerce adds basket, payment, delivery, stock, variants and transactional messages.
As the catalogue grows, category structure, product data and maintenance become increasingly important.
Landing page
A landing page focuses on one offer or campaign. It can work well for a specific service, event or advertising campaign, but does not always replace a complete website.
Multilingual or private area
International activity may require multiple languages with a real content and SEO workflow. B2B or member areas add questions around access, roles, privacy and maintenance.
Do not choose by habit
Do not decide on WordPress, Wix or a specific architecture before defining objectives, content, users and maintenance needs.
Illustrative example
A tradesperson mainly needs enquiries, so a business website may be suitable. A supplier wants to show products without immediate payment, so a catalogue may be enough. A shop wants online sales, which also requires orders, payment, delivery and follow-up. These are examples rather than rigid categories.
Your practical checklist
- Define what visitors need to do.
- Distinguish browsing, quote requests and payment.
- List required content and languages.
- Decide who will manage the website day to day.
Related reading
WordPress, Wix or another platform: how do you choose?Need support?
Choose the right website type.
Explain your goal, your current situation and what is holding you back. You do not need a technical specification to start: the first step is to identify useful priorities and agree a clear scope.