You do not need everything finished before the first conversation. But knowing what already exists and what is missing makes scoping much easier.
Business information
Gather your name, contact details, service area, opening hours, business description, services, process, FAQs and any required legal information.
Customer-focused copy
Explain services using the language customers use. Clarify the problem solved, limitations, conditions and what the person should do next.
Imagery and brand assets
Collect logos, colours, typefaces, team photos, premises, products, projects and testimonials. Identify what can be published and what must stay private.
For e-commerce
Prepare product names, categories, SKUs, weights, variants, prices, stock, imagery, descriptions, delivery and returns information.
For multilingual websites
Choose a source language and decide who approves each translation. Avoid starting many language versions without a clear approval process.
Illustrative example
For a service page, prepare the customer need, your response, what is included, any limits and how to contact you. Add an authorised photograph or documented project rather than an invented testimonial. A shared folder with clear filenames and an assigned approver reduces unnecessary revisions.
Your practical checklist
- Give each page a purpose and draft copy.
- Check contact details, published prices and practical information.
- Confirm permission to publish images.
- List missing content and who will provide it.
Related reading
From idea to launch: preparing a website project from A to ZNeed support?
Prepare my website content.
Explain your goal, your current situation and what is holding you back. You do not need a technical specification to start: the first step is to identify useful priorities and agree a clear scope.